All Academy has a very unique concept for a fitness environmnet: it rents its facilties to different trainers so they can offer specific workout routines.
Creating this place was a challenge because it needed to appeal to a broad spectrum of clients, while offering a neutral vibe but still encouraging enough to inspire people to work out. The branding palette was magenta, cyan, purple, white and black, so we decided to play a little bit with the colors and use the white and black to limit areas in the space. White was chosen for the reception area, since is a color that inspires purity and peace, and may help you get in the right mood to excercise. This area is also used as a juice bar.
The place hints you of what is waiting you in the other side by applying black lines in one of the walls and framing the logo in a neon marquee.The transition to the work out area is created by the black to white contrast and the lighting gradient. The trainers have the flexibility to balance the lights in order to tune to the atmosphere they want, ranging from a fully, bright illuminated space to a subtle night club mood.
Photographs by Liz Montoya